Improve ball handling in bball?

well ive been playing basketball for 4 years now and i have a really good shot, but my ball handling isnt too good. so i went online to see what i could find that could help, so far all this bullshit like dvds, which i dont no who in they right mind would buy. so thats why i came here hoping someone could give me some advice. What are some good ways i can improve my ball handling. i mean i dont really care about being able to do fancy stuff like some street ball moves or sumthing i just want better control of the ball and to be able to cross ppl easier than i am now.